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Investment Proposal
Strategic Dubai
Real Estate Investment
ELO 3
DAMAC Hills 2 · Dubai, UAE
Presented by
AMASH Properties L.L.C
Developer
DAMAC Properties
Invest Smart. Live Luxuriously.
Executive Investment Summary
A Simple Investment Thesis
Acquire three Dubai residential assets within an established DAMAC master community while targeting rental income and retaining long-term exposure to Dubai real estate growth.
AED 2.55M
Total portfolio acquisition
3
1-Bedroom apartments
AED 210K
Est. annual net rental income
8.24%
Estimated net rental yield
Why Dubai
Why Global Capital Continues to Choose Dubai
01
International investor accessibility
Foreign ownership is available in designated freehold areas, with a regulated registration process administered by the Dubai Land Department.
02
Currency stability
The UAE dirham is pegged to the US dollar, removing local currency volatility from an AED-denominated income stream.
03
Global connectivity
Two international airports and an established position as a regional aviation, trade and business hub.
04
Population and business expansion
Continued residential demand driven by population growth and inbound business relocation.
05
Transaction infrastructure
Escrow-regulated off-plan sales, project registration and a public transaction record maintained by the DLD.
06
Property taxation
No annual residential property tax comparable to many international markets; transaction-level fees apply.
Dubai Real Estate Market Momentum
A Market Supported by Transaction Growth
Total transaction value — full year
—
2022
—
2023
AED 761bn
2024
AED 917bn
2025
2022 and 2023 full-year totals: data verification required.
AED 761bn
226,000 real estate transactions in 2024 — +36% in volume and +20% in value year-on-year.
Dubai Land Department · FY2024 · all property types
AED 917bn
Over 270,000 transactions in 2025, up 20% year-on-year; investor base reported at approximately 193,100.
Government of Dubai · FY2025 · all property types
Emirate-wide, all-property data. It provides market context only and does not describe the performance of ELO 3 or DAMAC Hills 2.
Why DAMAC Hills 2
An Established Master Community — Not an Isolated Building
Established master community
DAMAC Hills 2 is an occupied, operating community rather than an isolated single building.
Existing resident base
The community has recorded 11,806 unit sales since inception, with close to 1,700 units traded in the secondary market over three years.
Community amenities
Residents access community-wide amenities in addition to the amenities inside ELO 3.
Family appeal
Low-rise, landscaped residential setting with leisure and sports facilities suited to family tenants.
Road connectivity
Positioned on the Saih Al Salam / Jebel Ali–Lehbab corridor with access to wider Dubai destinations.
Rental demand
Secondary-market activity in 2023 was attributed to higher achievable yields attracting investors and end-users.
Historical Data · DAMAC Hills 2
Historical Sub-Market Performance
Off-plan apartments · Avg PSF
+16% 2021 → 2023AED 903
2021
AED 934
2022
AED 1,043
2023
1-Bedroom · Avg PSF
+9% 2021 → 2023AED 909
2021
AED 947
2022
AED 991
2023
Historical data covering 2021–2023 only. Past performance does not guarantee future results.
Historical Data · Rental Performance 2023
Rental Demand Supports the Income Thesis
1-Bedroom apartment · average achieved rent, AED per annum · 2023 by quarter
AED 34,125
Q1
AED 36,761
Q2
AED 38,737
Q3
AED 44,191
Q4
Indicated rental yield range
1 Bedroom7.5% – 8.5%
2 Bedroom7.5% – 8.5%
Actual rental values may vary based on market conditions, furnishing, floor, view, size, vacancy, leasing strategy and future supply.
Brochure / historical market figures for the DAMAC Hills 2 community — not a projection for ELO 3 units.
Why ELO 3
Why ELO 3 Fits the Investment Strategy
01
End-user-oriented product
A residential product designed around owner-occupier demand, which supports a durable tenant pool.
02
Rental income potential
Positioned in a sub-market with an indicated historical 1BR yield range of 7.5%–8.5%.
03
Long-term appreciation exposure
Exposure to the community as it matures and is more fully populated.
04
Master-community amenities
Access to DAMAC Hills 2 community amenities alongside in-building facilities.
05
Competitive entry price / PSF
Entry PSF below benchmarked comparable 1BR products in the brochure's competition set.
06
Scheduled completion June 2027
Anticipated completion date stated in the project payment plan material.
The Asset
Designed for Modern Residential Demand
525–646
1 Bedroom sellable area, sq.ft.
2.8m
Floor-to-ceiling height
Unit features
- —Balconies as per unit plan
- —Centrally air conditioned
- —Built-in wardrobes in bedrooms
- —Kitchen with appliances, hob and oven
- —Double-glazed windows
1 Bedroom · Type A1 · 525 sq.ft. / 49 sqm
Amenities
Amenities That Strengthen Tenant Appeal
Amenity depth supports tenant appeal, leasing competitiveness, lifestyle value and community differentiation.
Location & Connectivity
Connected to Dubai's Expanding Urban Network
Minutes from it all
15MINDAMAC Hills
25MINGlobal Village
25MINIMG Worlds of Adventure
25MINDubai Outlet Mall
30MINAl Maktoum International Airport
35MINDubai International Airport
Dubai Urban Growth
Positioned Within Dubai's Long-Term Expansion
The Dubai Urban Master Plan 2040 and planned road-network expansion set the long-term context for the southern growth corridor in which DAMAC Hills 2 sits.
Infrastructure and urban expansion may support the long-term location case. Planned infrastructure does not guarantee property appreciation, and plans are subject to change.
Competitive Value · 1 Bedroom Configuration
Entry Price Matters
| Project | Min sq.ft | Max sq.ft | Min PSF | Avg PSF |
|---|---|---|---|---|
| SYMPHONY by Nshama — Town Square | 648.1 | 648.1 | 1,219 | 1,219 |
| FIA by Nshama — Town Square | 626.2 | 631.9 | 1,166 | 1,236 |
| ORA by Nshama — Town Square | 624 | 686 | 1,227 | 1,243 |
| DAMAC Hills 2 — ELO | 525 | 646 | 1,047 | 1,195 |
A neutral comparison of comparable 1-bedroom products in adjacent master communities.
AED 1,047
ELO minimum 1BR PSF
Lowest entry PSF in the benchmarked set
AED 1,195
ELO average 1BR PSF
Below all three benchmarked comparables
The goal is to acquire at a competitive entry PSF while maintaining rental and capital-growth exposure.
Proposed Portfolio
Proposed 3-Unit Portfolio
Number of units3
Unit type1 Bedroom
Price per unitAED 850,000
Total acquisitionAED 2,550,000
Estimated annual net rent per unitAED 70,000
Estimated annual portfolio net rentAED 210,000
Estimated net rental ROI8.24%
Estimated 10-year rental incomeAED 2,100,000
AED 2.55M
Capital deployed
AED 210K
Estimated annual net rental income
8.24%
Estimated net rental yield
Rental income only — capital appreciation excluded
ROI Calculation
The Income Case
AED 210,000
Annual net rental income
÷
AED 2,550,000
Portfolio acquisition cost
=
8.24%
Estimated net annual rental yield
Rental yield only. Capital appreciation is not included in this calculation and is presented separately.
10-Year Cash Flow · Illustrative
AED 2.10M Estimated Rental Cash Flow Over 10 Years
Cumulative net rental income (AED)
0.21M
Y1
0.42M
Y2
0.63M
Y3
0.84M
Y4
1.05M
Y5
1.26M
Y6
1.47M
Y7
1.68M
Y8
1.89M
Y9
2.10M
Y10
Year 1AED 210,000
Year 3AED 630,000
Year 5AED 1,050,000
Year 7AED 1,470,000
Year 10AED 2,100,000
This figure does not include rent increases, capital appreciation or resale profit.
Capital Appreciation · Illustrative Scenarios
Three Illustrative Appreciation Scenarios
Compound annual growth applied to an AED 2,550,000 portfolio over 10 years. These are modelled scenarios, not forecasts.
Conservative3% p.a.
Portfolio value at year 10
AED 3,426,000
Capital gain
AED 876,000
Moderate5% p.a.
Portfolio value at year 10
AED 4,153,000
Capital gain
AED 1,603,000
Optimistic7% p.a.
Portfolio value at year 10
AED 5,016,000
Capital gain
AED 2,466,000
Appreciation is not guaranteed. Property values can fall as well as rise. These scenarios are illustrative modelling only and must not be read as a forecast or a promise of return.
Total Return Illustration · Moderate Scenario
Rental Income and Capital Growth, Shown Separately
Component A — Rental income
AED 2,100,000
10 years of estimated net rental income, held separately from any capital movement.
Component B — Capital appreciation
AED 1,603,000
Illustrative gain under the 5% p.a. moderate scenario. Realised only on sale.
Illustrative combined total
AED 3,703,000
Sum of the two components above, on an AED 2,550,000 acquisition.
Rental income and capital appreciation behave differently. Rental income is received periodically and depends on occupancy and achieved rent. Capital appreciation is unrealised until a sale completes and can be negative.
The two return sources are deliberately never blended into a single headline number. Capital appreciation is illustrative and not guaranteed.
Comparative Context
How This Sits Against Other Asset Classes
| Asset class | Return source | Liquidity | Characteristics | Considerations |
|---|---|---|---|---|
| Dubai residential real estate | Rental income + potential capital growth | Low | Tangible asset, AED/USD-pegged income | Illiquid; service charges; vacancy risk |
| Bank deposits / fixed income | Contractual interest | High | Capital stability, predictable | Returns vary with rate cycles |
| Listed equities | Dividends + price movement | High | Liquid, diversified | Daily price volatility |
| Gold / commodities | Price movement only | High | Inflation hedge | No income component |
Each asset class carries a different risk, liquidity and return profile. This table is contextual and is not a recommendation.
Risk Disclosure
Risks an Investor Should Weigh
A complete investment case states its risks explicitly. The following factors apply to this proposal.
Market risk
Property prices can fall as well as rise. Historical performance does not predict future values.
Rental risk
Achieved rent and occupancy may differ from estimates. Vacancy periods reduce net income.
Construction & delivery risk
Off-plan delivery is subject to developer schedule. The stated anticipated completion date is June 2027.
Liquidity risk
Real estate cannot be sold quickly. Exit timing may not match the investor's preference.
Regulatory risk
Fees, registration rules and ownership regulations may change over time.
Supply risk
New supply entering the community or adjacent communities may affect rents and values.
Currency risk
The AED is pegged to the USD; investors reporting in other currencies carry FX exposure.
Cost risk
Service charges, maintenance, agency and transaction fees reduce net returns and may increase.
Exit Strategy
Multiple Routes to Realise Value
01
Hold and rent long term
Retain all three units and continue to collect net rental income while remaining exposed to community maturity.
02
Sell after handover
Exit into the secondary market post-completion, subject to prevailing market conditions.
03
Partial exit
Sell one or two units to release capital while retaining residual rental income.
04
Refinance or restructure
Explore mortgage or refinancing options post-handover, subject to lender criteria and eligibility.
Each exit route is subject to market conditions, buyer demand, lender criteria and applicable fees at the time. Exit timing and proceeds cannot be guaranteed.
Why AMASH Properties
How We Work With Investors
Invest Smart. Live Luxuriously.
We prepare investment cases from source developer material and official market data, state our assumptions openly, and separate what is verified from what is illustrative.
Sourcing and selection
Identifying units that fit a defined income and growth objective rather than a generic listing.
Transparent analysis
Every figure is labelled as verified data, estimate or illustration, with its source stated.
Transaction support
Guidance through reservation, documentation, registration and payment scheduling.
Leasing coordination
Support in preparing units for lease and coordinating tenancy after handover.
Portfolio reporting
Periodic review of income, costs and market position across the holding.
Exit planning
Advice on timing and route when the investor decides to realise value.
Next Steps
A Clear Path Forward
01
Review and confirm the investment brief
Agree the target unit count, budget and income objective.
02
Verify current availability and pricing
Confirm live unit inventory, current price list and payment plan with the developer.
03
Unit selection and reservation
Select specific units by floor, layout and view, then reserve.
04
Documentation and registration
Complete the sale agreement and DLD registration, including applicable fees.
05
Payment plan and handover
Follow the agreed instalment schedule through to anticipated completion in June 2027.
06
Leasing and portfolio management
Prepare units for lease and begin periodic performance reporting.
Invest Smart. Live Luxuriously.
Three 1-bedroom apartments at ELO 3, DAMAC Hills 2 — an income-focused Dubai portfolio with long-term exposure to a maturing master community.
AED 2.55M
Acquisition
8.24%
Net rental ROI (est.)
Jun 2027
Anticipated completion
AMASH Properties L.L.C
Office 2604, 26th Floor, The Regal Tower, Al Mustaqbal Street, Business Bay, Dubai, UAE
Phone / WhatsApp
+971 55 326 7758
Email
info@amash-properties.com
Website
www.amash-properties.com
This presentation is prepared for information purposes only and does not constitute financial, legal or tax advice, nor an offer or a guarantee of return. All figures marked as estimates or illustrations are unverified modelling. Prospective investors should take independent professional advice and verify current pricing, availability, fees and completion dates with the developer before committing capital.